CULTURAL VENUE FOR EMERGING VOICES

Originally constructed in the early 1930s, the Magasins Généraux had a significant impact on Pantin's industrial landscape for over four decades. After being left abandoned and neglected in the late 1990s, the site was taken over by graffiti artists from all over the world, and became known as the "cathedral of graffiti". In 2016, advertising agency BETC publicly inaugurated the Magasins Généraux, rehabilitated by architect Frédéric Jung. This marked the beginning of a new chapter for the building, as it became a collective workplace and a cultural venue for emerging voices in the heart of the Greater Paris area.

The Magasins Généraux aim to identify, support and make visible the artists, creators, project leaders, thinkers, activists, non-profits and the general public from all backgrounds contributing to the vibrant emerging artistic and cultural landscape.

By committing to these emerging voices, their inspirations, their projects and their interests, the Magasins Généraux intend to become a place where tomorrow's art and ideas meet and come to life.

As an artistic laboratory with a wide range of creative fields, the Magasins Généraux offer a diverse range of programming formats. Our programming is built around issues that affect society, the values of inclusiveness and the challenges of social and ecological transition while appealing to the broadest possible audience.

The Magasins Généraux have built up a solid network of local institutional, educational and community partners in Pantin, Seine-Saint-Denis and the Greater Paris area.

Through their local roots in Pantin, a rapidly changing urban laboratory in the heart of the Seine-Saint-Denis area, the Magasins Généraux actively participate in the energy and emergence of a new territorial scale: that of a Greater Paris that is freed from historic urban borders and the ring road. By putting this new scale at the heart of their project, the Magasins Généraux offer a new vision of the metropolis and contribute to uniting its inhabitants.

The Magasins Généraux firmly believe in the potential for brands or venues to express their identity through art and culture. We use our expertise to advise these actors and co-create tailor-made actions and programs in the artistic and cultural field.